Somak holidays remove controversial new Masai Mara camp from sale.10/02/2010 17:11:42
Ashnil Mara camp removed from Somak website.
February 2010. The Association of Independent Tour Operators (AITO, www.aito.com) states that, after discussions with AITO's Sustainable Tourism Committee, member company Somak Holidays has agreed to suspend sales of the Olkeju Ronkai Camp development in the Masai Mara. Somak will also remove all references to the camp on its website.
Somak Holidays has volunteered to work with AITO's Sustainable Tourism Committee to help tackle a wide variety of issues in the Masai Mara over the longer term.
AITO's Chairman, Derek Moore, says: "We are delighted that AITO and Somak Holidays have together agreed a way forward. We believe that Somak's collaboration with AITO's Sustainable Tourism Committee will prove of great benefit to the Masai Mara, and we applaud Somak for its positive and ongoing commitment to long-term support for Kenya."
Ash Sofat, Director of Somak Holidays, says: "We appreciate the opportunity to work with AITO's Sustainable Tourism Committee on issues linked with the jewel in Kenya's crown, the Masai Mara. Somak has been linked with Kenya for many years now - in fact, since my father started the company, in 1968. We are a Kenyan family, and Kenya is a big part of our DNA. It makes good business sense for us to protect our most valuable asset - the wildlife for which Kenya is justly famous - and we are more than happy to work with AITO to this end."